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Both marketers and formulators need to pay attention to what Gen Z and Millennials will be buying this year in beauty.
December 22, 2025
By: Melissa Meisel
Pinterest’s annual Predicts report has identified the top trends set to define 2026 across fashion, lifestyle and beauty. From intergalactic opalescent aesthetics to goth vibes, there’s something for everyone. Gimme Gummy Gen Z and Millennials are behind this “ASMR overload”—think elastic cheek tints and probiotic treats that have bite. Expect rubberized nail art and 3D jewelry too. Glitchy Glam The perfect winged liner? She doesn’t go here. This year, beauty is missing the mark—o...
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